PROPAGANDA
"BEYOND THE BURGER.
FISH MADE FROM PLANTS."
"TASTY AND NUTRITIOUS PLANT-BASED ALTERNATIVES FOR MEAT AND CHICKEN HAVE BEEN AVAILABLE FOR YEARS. BUT SEAFOOD? NOT SO MUCH. THAT'S THE VOID CURRENT FOODS IS TRYING TO FILL...THE CATCH OF TOMORROW."
"SMARTER SEAFOOD."
Currently Creating
CURRENTLY CREATING
Current salmon
original
smoked
smoked
black pepper
Tuna made from...plants? 👀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In our last post, we shared the scoop on the nutritional makeup of Current Tuna. But, we know some of you are still wondering about how our fish made from plants get their color. Is the color artificial? It can’t possibly be from plants?!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Well, we’ve always liked a challenge. The color is entirely plant-based as well. More specifically, it’s from tomatoes and radish 🍅⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In order to perfect that beautiful, delicious-looking red, we take the tomato’s orange-red hues and mix it with the purple-red hues of radish until the right color is found. Much like Picasso used colors to express his feelings, Current Tuna red is meant to awaken the appetite and be a feast for the eyes as well.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In the next post, we’ll tell you everything you need to know about the texture of Current Tuna! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#foodtech #ingredient #ingredientsmatter #newschooloffish #futureoffood #sustainablefood #sustainableingredients #plantbasednutrion #plantbasedfood #vegan
Taco Tuesday with a twist 🌮🤤
In New York? Try @beyondsushi nori taco sampler next time you go! We can't stop thinking about it!
📸: @sabrina.the.vegan
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#newschooloffish #futureoffood #plantbased #flexitarian #nycvegan #plantbasednews #newyorkeats #eatsnyc #nyceats #nycrestaurants
We know that this day can stir up different emotions, so if you’re not observing Mother's Day this year, we’re sending all the love your way and no hard feelings if ya want to keep scrolling 💙
Happy Mother’s Day! Today we want to celebrate a key literal and figurative mother in our lives - Our co-founder and CSO Sònia Hurtado.
Sònia hails from Spain, has 18 years of food science experience under her belt, is the mother of two beautiful kids, and brought together this ocean-saving Current Foods family. We have yet to find something she can't do. Sònia leads with passion, care, and dedication and inspires wherever she goes. Fun fact, she’s a really talented artist!
Thank you Sònia for bringing us all together! 💙
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#newschooloffish #plantbased #founder #femalefounder #femalefounded #vegan #vegeterian #mothersday2022 #mothers #mothersday2022♥️ #oceanconservation
Tuna made from whaaat? 🤔⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We get a lot of Qs about what our tuna is actually made from... And guess what? It is actually made from plants! 🐟🌱⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We like to think of Current Tuna as a cocktail of veggies. It's a mix of imaginative food science and earthly ingredients, including veggies like tomatoes, peas, and algae that come together to form the perfect plant-based substitute for our cousin tuna. We love it, you love it, and Tina Tuna has found it life-changing (literally. but more about her later)! 🍸⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Without further ado, we’d like to introduce you to the first post in our series called “Imaginative food science + EARTHLY ingredients”. Let's dive into our first topic - the nutrition behind Current Tuna! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Algae is the fuel that makes the ocean go ’round. Fish eat algae. It’s the algae that give them their omega-3 nutrition and ocean flavor. We just take you directly to the source. All the taste, all the nutrition, without the fishy middlemen.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Just like the protein found in our cousins - pea protein is a complete protein, containing all the nine essential amino acids. This baby from the legume family is an ingredient often used to introduce a muscle-building component into a plant-based diet. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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To get your vitamin levels all sorted, we’ve added iron for energy and focus, and vitamin B-12 to keep your cells healthy. In fact, you’ll find 25% of your DV of iron and 40% of your DV of vitamin B12 in one serving of Current Tuna. 💪⠀⠀⠀⠀⠀⠀⠀⠀⠀
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❌ And so what did we leave out? Cholesterol, mercury, and microplastics. ❌⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Stay tuned for our next post where we'll cover how we make Current Tuna look so good! 🤤⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#foodtech #ingredient #ingredientsmatter #newschooloffish #futureoffood #sustainablefood #sustainableingredients #plantbasednutrion #plantbasedfood #vegan
We've been named a World Changing Idea of 2022 by @fastcompany!
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It's an honor to have our work recognized, and we're thrilled to have the support of legendary orgs like Fast Company as we break new ground in the future of food. We're on a mission to satisfyingly and sustainably feed the world's next billion people...starting today.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Thank you Fast Company, and thanks to all y'all New Schoolers for your support! 💙⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#newschooloffish #futureoffood #plantbased #flexitarian #vegeterian #plantbasednews #FCWorldChangingIdeas #FCWorldChangingIdeas2022 #fastcompany #awards
Calling all Floridians — the Current has arrived!
@tur.kitchen, a contemporary Mediterranean restaurant in the heart of Miami now offers Current Tuna as a delectable crudo. Served with heirloom gazpacho, okra, and chives this dish is a thing of beauty! Look for 'The Catch of Tomorrow' on the menu and let us know what you think 😍
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#newschooloffish #futureoffood #plantbased #flexitarian #miamivegan #miamiveganfoods #plantbasednews #floridaeats #eatsmiami #plantbasedmiami
What folks have been saying about Current Tuna lately 👀
A photo is worth a thousand words...and a taste will leave you speechless.
Pre-order Current Tuna through the link in our bio, and share your truth next!☝️
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#newschooloffish #plantbased #customerappreciation #customerreviews #plantbasedlove #reviews
Sushi rolls on the beach? Yes please! 🍣
Photo by ray of sunshine @willowleitner!
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#newschooloffish #plantbased #plantbasedprotein #vegan #vegeterian #earthday #earthday2022 #earthweek #beachlunch #lavegan
World, meet record. 🕺 We made food history last month, and became the first Guinness World Records record holder in alt-seafood! 🏅
We're committed to bringing the catch of tomorrow to the current in a BIG way. And so naturally, we went BIG with 589lbs of plant-based ceviche featuring Current Tuna. Thank you to everyone who tuned in to our live, and for those of you who missed it, you can check it out in the video tab of our profile. PLUS, you can also get your hands on Current Tuna to make up your own ceviche at home NOW via pre-order! Just head to our link in bio.
P.S. In case you were curious (because we would be), all of the leftover ceviche was distributed to food banks across San Francisco 💙
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#newschooloffish #futureoffod #plantbased #veganfood #vegan #sffoodie #guinessworldrecord #ceviche #sfeats @guinnessworldrecords
Not sure what to eat for dinner tonight? Head to your nearest @gelsonsmarkets to create a picture-perfect and seriously delicious poke bowl with Current Tuna! 🐟🌱
SoCal fam, find us at Gelson’s seafood bars in Irvine, Calabasas, Westlake, Silver Lake, Santa Monica, Long Beach, Santa Barbara and Pacific Beach!
📸: @lifeof.ine
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#newschooloffish #plantbased #gelsonsmarkets #gelsons #lafoodie #lavegan #sbeat #vsb #eatsd #pacificbeachsd
The first ever seafood made from 🌱 GUINNESS WORLD RECORDS attempt is about to hit the Current!
Join us this Wednesday 3/16 between 12-12:30pm PT here on our IG as we attempt to set the @guinnessworldrecords for largest ever plant-based ceviche. Weighing in at ~560lbs this bad boy will be record breaking in more ways than one.
Let’s make some literal food history together! Take the opportunity to chat with our founders Jacek Prus and Sònia Hurtado, a Guinness World Records judge (there are only 10 in the entire US!), and tell your friends and family that you were there to witness food history in the making. Seafood alternative -> seafood frontrunner.
Make sure to set the reminder now! 👆
P.S. Even more BIG news will be announced during the live! So don't miss out!
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#newschooloffish #futureoffod #plantbased #veganfood #vegan #sffoodie #guinessworldrecord #ceviche #sfeats
The Current has reconnected us with our second home, Spain. Today we bring the catch of tomorrow to the Current for our fam across the pond.
Spain friends, you can now find us @telemaki locations across Catalonia! The best part? When you're feeling lazy, you can order Current Tuna rolls to be delivered to your door.
Spain, welcome to the new school of fish! 💙
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🇪🇸 La corriente nos ha reconnectado con nuestra segunda casa. Hoy lanzamos “the catch of tomorrow”, solo para vosotros, en España!
Si estáis en Cataluña, podréis probar el sabor del océano, haciendo un pedido a @Telemaki o visitando cualquiera de sus cinco locales!
Estamos tan ilusionados de oficialmente daros la bienvenida a la “New School of Fish”! 💙
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La corrent ens ha portat cap a la nostra segona casa. Avui llancem “the catch of tomorrow”, només per vosaltres, a Espanya!
Si sou a Catalunya, podreu tastar el gust de l’oceà, fent una comanda a @telemaki o visitant qualsevol dels seus cinc locals.
Estem tan il·lusionats de donar-vos oficialment la benvinguda a la “New School of Fish”! 💙
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#newschooloffish #futureoffood #plantbased #flexitarian #veganismo #vegetariano #bcnvegan
What does tuna made from plants taste like? 🐟🌱
Get the scoop from some first timers! 👆
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#newschooloffish #plantbased #customerappreciation #customerreviews #plantbasedlove
✨ GIVEAWAY ✨
LA peeps, this one’s for you!
Together with our friends at @matthewkenneycuisine we’ve put together a giveaway where one lucky winner will receive a gift certificate for their restaurant @hungry.angelina in Long Beach, CA 😍
The winner will receive:
Dinner at Hungry Angelina & a poke bowl kit
To enter:
1. Follow @currentfoods and @hungry.angelina
2. TAG YOUR FRIENDS in @hungry.Angelina’s giveaway post – the more people you tag the greater opportunity to win!
**The WINNER will be chosen at random this Saturday, 03/05 at midnight. @hungry.angelina will announce the lucky person on Sunday. Good luck! 🙌
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#newschooloffish #plantbased #giveaway #mkc #matthewkenneycuisine #hungryangelina #eatla #longbeach
New York, New York. We're so happy to share that the Current has officially dropped its anchor.
Grab some sushi featuring our tuna made from plants at any @beyondsushinyc location, or get your pinkies up experience on with some Italian fare and Current tuna crudo at @colettanyc (@chefguyvaknin's newest eatery). We're so excited to hear what you think!
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#newschooloffish #futureoffood #plantbased #flexitarian #nycvegan #plantbasednyc #newyorkeats #eatsnyc #nyceats #nycrestaurants
Have you tried Current Tuna at @makeouteveryday yet? 😍 This dish features kelp noodles and fresh veggies alongside our tuna made from 🌱. Sesame ginger chili sauce brings it all together 🤤👌
@marthaeelman tried it last week and is just as obsessed as us! 💙
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#newschooloffish #futureoffood #plantbased #lafoodie #lavegan #laeats
In honor of this special day, we got y’all a sweet surprise! 💝
Starting TODAY you’ll be able to buy Current Tuna at eight @gelsonsmarkets! Find us at their salad bars in Encino, Irvine, Silverlake, Westlake, Santa Monica, Calabasas, Santa Barbara & Pacific Beach!
Happy Valentine’s day! 💙
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#newschooloffish #futureoffood #plantbased #flexitarian #vegeterian #plantbasednews #valentinesfood
What a week it's been! The future of food is currently ecstatic, invigorated, and so so ready to make this the best year ever!
We're just a few days into this Current Foods era, and we've been receiving so many kind comments from y'all, from @thebeet, @vegnews, @vegoutmagazine, and from friends and fam (hi Mom!). Thank you, from the bottom of our hearts...and our oceans! 💙
P.S. Don't forget to sign up for our waitlist (link in bio) to be one of the first to receive the catch of tomorrow delivered straight to your doorstep!
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#newschooloffish #futureoffood #plantbased #flexitarian #vegeterian #plantbasednews
We know how much y'all been wanting us to take Current Foods a liiiittle further south, beyond LA, and we heard you.
San Diego, what's good?! We've partnered up with @eatbluepoke to bring Current Foods to you! Voted the best poke place in SD over the past two years, Blue Poke allows you to build your own delicious poke bowl, now including poke made from plants.
SD, the catch of tomorrow has landed 💙
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#newschooloffish #futureoffood #plantbased #veganfood #vegetarian #vegan #sdeats #sandiegofood #sdfoodies
The current is here and we couldn’t be more excited to ride it with y’all ✨
Join the new school of fish as we dive into this next chapter of growth with a fresh name, fresh look, and soon — a fresh product drop! You might have had our plant-based seafood at a restaurant, a sushi counter, a pop-up, or heard about us from a friend...in a few short weeks, you’ll be able to get our product, whenever and wherever, to chef up at home.
Get on our early access waitlist to be among the first to get the catch of tomorrow shipped to your door. Link in bio.
Catch y’all in the Current! 🐟🌱
